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Сообщение #1 linchao » 04.07.2019, 03:25

Lems has built its business with consistency Cheap Nike Air , but the outdoor lifestyle brand recognizes it needs newness to take shelf space from marketplace giants.In June, the Boulder, Colo.-based label will release the Mesa, its first athletic-inspired silhouette. The look will be the brand’s latest model since the release of the Trailhead, a $130 low-cut minimalist hiking shoe for men and women that debuted in October.Prior to the Trailhead Cheap Nike Free , Lems’ product line was sparse.“When we launched the Trailhead, it was the first product we released in four years,” said the company’s marketing director, Audrey Smith. “That was a wake-up call to [Lems founder] Andrew [Rademacher] to say, ‘We need to release more shoes.’ Now we have six styles https://www.thetopsneaker.com/nike-react-men , and we’re cranking out designs faster than we ever have before.”Despite the limited lineup, Lems has experienced a consistent 20% year-over-year sales bump since entering the market in 2011.But there are factors that could stunt its growth — specifically convincing retailers to stock Lems rather than larger brands it considers competitors, such as Vivobarefoot, Forsake and Xero.“A lot of stores want to stick with the tried-and-true, especially with footwear www.thetopsneaker.com , because they know it will sell. But they want to offer something new; they just don’t know how it will sell,” said Lems sales director Steve Perna. “We’ve got to convince them that we could become a tried-and-true brand.”What could win stores over is its entry into performance footwear. To round out its business, Lems is developing a second brand, Fiant, which will act as its adventure-ready arm.“If you’re looking for a shoe to hike the Appalachian Trail Cheap Yeezy , Fiant is what you’re going to do it in,” Perna said.The label is slated to launch in 2020.Watch FN's tour at Modern Vice's Factory in New York below.Want more?Fitness and Outdoor Participation Is Up — but Footwear Brands Aren't CapitalizingOutdoor Industry Leaders Vow to Make Their Companies More DiverseWhy E-Commerce Is More Important Than Ever to Outdoor Retailers and Brands The third collaborative collection from Birkenstock and Opening Ceremony drops today, and it falls right in line with one of the biggest trends of spring: neon.The capsule features the Birkenstock Zurich sandal with a bright new take; the shoe comes in three fluorescent colorways: pink, yellow and green. All three retail for $165 and are available in stores and online at Openingceremony.com.The open-toe style features a patent Birko-Flor upper with two white buckle details on top of a white leather-lined footbed and a brown sole in the classic Birkenstock slip-on style.For the first time ever, Opening Ceremony gave early access to mobile customers who had the chance to enter their phone into a special site and receive a code to shop the drop 24 hours in advance.The brands previously collaborated for spring ’18 at their Disneyland show. The footwear sparkled with two silhouettes on slides and clogs. The unisex styles were done in silver and millennial pink shown with chunky gray midcalf socks.All products featured have been independently selected and curated by our editorial team. If you buy something through the links included on our site Cheap Yeezy From China , FN may earn a commission.Want more?The Collabs: New Opening Ceremony x Birkenstock Sandals Are Electrifying + More ReleasesOpening Ceremony Reimagines Vans Classics With Floral MotifsValentino and Birkenstock Unveil the Ultimate Shoe Collaboration at Paris Fashion Week

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