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Total Views: 110Word Count: 529See All articles From Author


Email Marketing Basics Part#1: Introduction to Email Marketing ECommerce Articles | October 23, 2007
I originally wrote this article series in 2001 and it was later published by the American Marketing Association. I recently reviewed the series again and found that the email marketing rules still apply. Given that so many marketers frequently break these rules I thought it was time for republication.


The phenomenon of emarketing is, of course Authentic David Bakhtiari Jersey , the age-old practice of direct marketingadvertising remade in modern dress. Direct marketing is often used interchangeably with direct mail. But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped under your windshield and even to the salesman knocking at your door.


There was a time when marketing directly to customers and potential customers was considered the poor stepchild of more sophisticated forms of advertising, and upscale businesses did not regard it as a viable, elegant solution to their marketing problems.


Savvy marketers soon realized, however Dexter Williams Jersey , that mass direct marketing could provide immediate sales results, create a personal connection with customers, was more cost effective than billboard or display advertising when the object is to get immediate results, not just to create awareness. Perhaps most importantly Jace Sternberger Jersey , direct marketing lends itself to greater measurability and to testing variations in form and content to determine the best approach. Today it is universally regarded as one of the most effective forms of advertising.


Direct marketing can be any marketing method that takes the initiative aims to establish or maintain an immediate, one-to-one relationship with customers and prospective customers, rather than waiting for them to discover you in more general, impersonal forms of advertising.


Direct marketing is most powerful when it is used as part of a direct response strategy  that is Elgton Jenkins Jersey , asks the recipient to take some immediate action  order a product, get a free gift, enter a contest, give a donation. Perhaps since the advent of the Sears catalog in 1893 Darnell Savage Jr. Jersey , the most popular and powerful form of direct response marketing has been via U.S. postal service.


Advent of eMarketing


But times have changed. Digital delivery is rewriting business rules and redefining direct marketing. The advent of electronic forms of communication such as email and the Internet have given marketers new and even more cost effective ways to become more focused and granular in their marketing efforts.


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